Pretty quickly, their message of simplicity and transparency struck a chord with consumers, and they haven’t swayed from that core promise.
KELLY BLUE BOOK COMPARE CARS TV
In the early days, they flooded the media markets with TV commercials to bring awareness to their brand. TrueCar thinks that their elevated car-buying process comes from offering shoppers info that is accurate and timely. In business since 2005, TrueCar lists itself as an “information and technology platform built to deliver a great car buying experience.” Admirable stuff! They have a straightforward and appealing mission: “making the car buying process simple, fair and fun.” We are proud that outside of Kelley Blue Book’s own website there is only one place to find Kelley Blue Book Values and services, and that is right here at Autotrader. Side Note: When Autotrader had to decide which one of the many information sources to partner with, there was only one choice – Kelley Blue Book. If you are in a rush and just need to know the value of your car or get a cash offer for your car, Autotrader can help with that. If you would like to see how Kelley Blue Book stacks up against TrueCar, keep reading because we are going to break down everything you need to know. The hard part is deciding which site to use and which makes the most sense for you. Whether you are looking to sell your car, buy a new or used car, or find out the value of your vehicle, there are many websites out there to choose from.
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